ROTFL It is so funny when this happens at the end of the day. SEO Specialists Unite! /cc @lewmoorman Rob La Gesse 

Werner Vogels ouch that is quite painful. rofl

Would have been more edifying -- and, possibly funnier -- to play along. Write what they want, then see if Scoble just happens to show up (whether to your place or those cited in the piece) for interviews.