What is Clout and How to Social Media Influencers Rank 

https://famoid.com/what-is-clout-what-to-learn-social-media-influencers/

Clout is a common keyword and search phrase that is being thrown around in reference to the recognition and power that someone might have in regards to their online following. This is especially true when trying to find or hire influencers on social media for branding or sponsorships. Discover more about clout and why it's one of the leading metrics on the internet today.