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Gangstar
BECOMING FRESH CELEBRITY:?.: We made to make your dream realistic #matrexmedia; read your impact hereHighkey. Talent Centered Publishing Written on January 22nd 2014 at 13:41 CET. New ways of distributing content are changing the world. The publishing world at least. Mobile devices which connect you to the world are reaching the hands of more and more people from all walks of life. Thanks to this connectivity “Every company is (slowly becoming) a media company” – ( Tom Foremski). Influential people, brands and organisations are massively turning to ‘free’ tools to distribute their messages. Free is of course not free and everybody is becoming an advertiser. In my last blogpost I’ve discussed my ideas about developing the right media mix. To engage with peers it is important to respect their time and understand how engagement and brand activation works. This blog post will dive a little deeper into identifying the right contextual elements for great story telling. So last year we’ve been pioneering with, something I will introduce as, Talent Centered Publishing (TCP). We stumbled upon some very talented individuals and helped them find the right media mix.
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