What is the reason for the game being known as 2048 Cupcakes? 

2048 Cupcakes was designed in the beginning to keep players engaged and amused. The goal of the game is to shift the tiles around the screen to produce a number 2048 that can later be eaten by another player. When you eat other players' numbers, you gain points and move through the various levels.

Since its release in 2016 2048 Cupcakes has rapidly become one of the most played mobile games on Google Play Store and App Store. It's also accessible for Apple devices such as iPhone as well as iPad. https://2048station.com/2048-cupcakes