Yves Bogaerts | CEO @DDB Brussels “Embarrassment was an understatement.” While having a meeting with a prospect at a rooftop bar there was this band playing. It was seriously the weirdest and loudest music. Just an awful beat. I walked up to the singer and asked him to turn down the volume. Or even better, stop playing. Afterwards I was told that it was an enormous talented band that won various prestigious prices, named Oscar And The Wolf. Embarrassment was an understatement. 📷 by @bbingen, ⌨ by @vera.van.dam #HUMANSOFCANNES #RAWxCANNES #canneslions #canneslions2016