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Lesson No. 6 from Grocers: FAIL - don't put signage in awkward spots and cram info.
20 Jun 2009 15:50

Lesson No. 6 from Grocers: FAIL - don't put signage in awkward spots and cram info. 

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Gil Velasquez

Houston, TX

Marketing, social media, and advertising executive, furniture industry.

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Lesson No. 5 from Grocers - Create sense of importance. Here, fine wines in case and labeled as such. Lesson No. 6 from Grocers: FAIL - don't put signage in awkward spots and cram info. Lesson No. 7 from Grocers: Irreverence is fun. Here, pinatas above fruit section.
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